Companies share vision for providing more healthful food

Companies share vision for providing more healthful food

Afton, Minnesota, April 8, 2015 — The nation’s first and foremost commercial producer of antioxidant-rich purple corn is partnering with the heritage seed company W. Atlee Burpee & Co to meet growing consumer demand.

Suntava, Inc. is offering a new product for the U.S. consumer market, called “Suntava Full Season Purple corn.” This Non-GMO proprietary seed variety is available exclusively at Burpee.com, with plans to extend the offering to Burpee’s retail market in 2016.

Suntava CEO Bill Petrich says he’s delighted to meet the needs of an increasing number of consumers wanting this unique purple corn at their tables. “We’re receiving hundreds of requests from home gardeners who understand the health benefits of our purple corn and are eager to grow some themselves.” Just as Suntava was exploring a way to provide a variety for consumer use, Burpee became intrigued with Suntava Purple Corn. According to Chelsey Fields, Burpee’s vegetable product manager, ”We saw the opportunity to offer a unique variety and extend our commitment to offering Non-GMO vegetables and fruits, and reached out to Suntava.” Petrich was receptive. “It was perfect timing, and we could not be more happy to align with such a trusted company. Burpee shares our commitment to help make healthier food more accessible and affordable,” says Petrich. “This is the epitome of our farm to table values in action.”

Interest in Suntava Purple Corn continues to grow as many companies are looking for ways to offer more healthful ingredients that are also Non-GMO and gluten free. “One of the things our customers find most attractive is the fact that our product is packed with nutritional benefits that go far beyond the basics of carbohydrates, protein and fat,” according to Terry Howell, Suntava’s Vice President of Sales and Marketing. “Not to mention the color—which enlivens everything it’s in.” The secret to Suntava Purple Corn’s strikingly vivid purple color is that the entire plant is filled with health-promoting anthocyanins, flavonoids, and polyphenols. Originating from ancient strains of Andean maize, Suntava has been cultivating its proprietary strain for over 20 years.

Howell believes Suntava Purple Corn is an ingredient that helps connect food marketers with customers. “Consumers are aware that antioxidants are a good thing, and they’re happy to be introduced to Nature’s healthiest, highest antioxidant corn.” He cites the example of Cascadian Farm, which recently took its Berry Vanilla Puffs cereal (made with Suntava Purple Corn) nationwide, after test market batches sold out rapidly.

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